Tuesday, December 9, 2008

Changing Faces: Museums & Community

A recent study conducted by Museum Insight Audience finds that only 11% to 21% of core visitors to museums find that the museum adequately reaches out to the community and connects with it. And that is "core visitors"! "Non core visitors", which is a growing segment of the total population, doesn't think museums connect at all.

MIA points to the need for museums to build a strong relationship with their communities: The face of the American population is changing rapidly; as the proportion of Americans who comprise the traditional museum audience will shrink considerably over the next thirty years. Building a strong relationship with the local community is an important method of creating and maintaining relevance to an evolving audience.

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